web design and SEO Reading Berkshire
Artofdata Clients
AoD Web Design Reading Syntegra

About Artofdata
(Website Designers in Reading)

Artofdata Web Design Reading Est 2002. Artofdata is an established company actually based in Reading! Our office is in Tilehurst and we have team members based around England. We do not outsource any projects abroad; however, we do use specialist UK-based subcontractors for larger projects. Artofdata web design Reading have helped hundreds of local companies generate a great online presence. If required we can design your brand, build, host and promote your website.

Web Design Reading

Beautiful web design gives your website visitors a great first impression – and should turn them into customers. If your website is not grabbing their attention, then it can result in you losing potential business. We ensure your website will look good on all device’s mobile phones to large TVs and be found on search engines.

One Stop Shop: Branding, Graphic Design, Web Design and Hosting

No blaming the other guy here, we will look after your whole online presence. In-house designers will create an eye-catching logo, our website design team will build an awesome website and our hosting team will ensure your website stays online. We can build complex plugins and bespoke online applications in-house. Some other agencies rely on third-party templates and plugins, please be aware these third-party components can become obsolete very quicky.

SEO Reading

Hopefully, you found this page by typing “Web design Reading” into your search engine. Since day one, we have been helping local companies with SEO (search engine optimisation). We have brands you will recognise if you live locally, such as The Pangbourne Cheese Shop. SEO is not a dark art; it takes time and knowledge. There are various skill sets required:

  • Onsite SEO
    • Heading content
    • Page layout
    • Image naming and image metadata
    • Compelling content and content word count
    • Keyword density in the written content
    • URL structure
    • Internal website architecture
  • Offsite SEO
    • Citations (Directories with your business credentials)
    • Local SEO
    • National SEO
    • Backlinks to your sites
    • External article publishing
    • Map listings
  • SEO Tools
    • We use lots of software and websites to analyse and report SEO.

Types of website

We create one-page microsites up to whole online E2E (End to end) eCommerce systems. E2E is a stock itinerary feeding an eCommerce website all the way to purchased goods fulfilment and accountancy software integration.

E2E (End to end)

To explain, your website can talk to your accounts department software via APIs. In the same way, your website via APIs can inform your fulfilment house/shipper to post your goods to address labels created by your website. By the same token, your website only needs one email distribution list. In conclusion, you may be working harder than you think.

Bespoke Web Design Reading

Walkthethames.co.uk based in Purley-on-Thames is an example of a bespoke topological route planner online application we created from scratch.

Brochure Websites

Brochure websites are the most common websites we create. An online brochure website highlights your products and services. An enquiry form is always supplied we have created online brochure sites with over a thousand pages e.g., Syntegra Group building services website. Syntegra Group are located off the Portman Road in Reading.

Software and online platforms we use.

WordPress Web Design Reading

WordPress is used for most of our websites; it is completely portable and can easily be moved between hosting providers. We would prefer if you hosted with our sister company Invictanet.

WordPress started as a blogging platform but has grown into the largest website platform in the world.

WordPress is the most popular blogging platform in the World. Primarily, as it is simple to use. Additionally, it can be expanded easily with plugins. Historically, for bloggers and used by only by bloggers. On the contrary, millions of brochure-style and eCommerce websites use WordPress.

WooCommerce

WooCommerce is used for our eCommerce websites. This is a platform that plugs into WordPress. Again, this has grown into the most popular eCommerce platform in the world. We use a combination of bought plugins and plugins that we will program specifically for your project.

 Elementor Pro

This is by far the best page builder for WordPress. We will create you a template but also teach you how to add new pages to your website.

SEO Content writing

Compelling content writing is so important! Having a great website design is a major factor but the words give the greater picture of you and your products and services. Developing research-driven content based on key areas of your business to give the greatest results. Sarah is our professional journalist if you do not have the time or inclination to write wordy articles, we can help.

Even if you are great at English. Do you know how to write technically for search engines? Correct spelling and grammar are checked by search engines and this helps determine your rank.  There should be no compromise when writing the text for your clients and search engines.

Did you know? only use your keywords and phrases in six percent of the total text! Do not spam search engines they do not like it!

What is Keyword Dilution? Selling two products on one page. Do not sell apples and oranges on the same page. Who searches for “apples and oranges” at the same time? Only sell one product or service on one product landing page

Web Hosting Reading Berkshire

We feel it is important for us to provide a one-stop-shop for our clients. Website hosting and web design. Any problems are our priority, so there are no on-hold calls or support ticketing to third-party hosting companies asking for support that is not a priority to them. Being responsible for your complete online solution resolves issues quickly.

Our state-of-the-art servers are hosted in a secure data centre in an ex nuclear bunker facility in Kent, which was used for defence purposes during the Cold War. We chose this facility due to the location for technical support staff and keeping our servers out of the higher-risk area of London.

All Server racks are supplied with USP feeds and security which is second to none.

Our servers run on the latest Windows and Linux operating systems and are constantly updated and monitored by our dedicated team of technical support staff.

We also provide Email, Off-site Backup, Broadband, and VOIP solutions.

History of web site design Reading

Artofdata data has moved around Reading and London over the years. Starting in Elm Park 2002, then 2005 a studio off the Oxford Road with an office in Sheraton Street London. In 2010 we moved into Arlington Business Park Theale. In 2015 we renovated the home office at Brooksby Road to have 4 workstations.