Win New Clients With Our Brochure Website Design Services
Below we will explain what a brochure website is, who should use one and why a well-designed brochure website would benefit your business / organisation.
What are Brochure Websites?
Basically, a brochure website is the new name for a traditional information only website. They are shiny digital adverts for your products and services. The service sector and pharmaceutical sectors tend to have this type of website. Brochure websites are far from dumb websites. They can talk to your CRM software. Enquiries can be automatically feed into Mail Chimp or Salesforce.
Who would benefit from brochure website design?
Companies that sell complicated financial services and lawyers that need to quote on individual cases. Likewise, where ecommerce can’t be used brochure websites are essential. Drug companies can’t sell their prescription medicine online, so a compliant informative brochure website is required.
High ticket value item jewellery stores and car dealers have very expensive brochure websites.
What make a brochure website design standout?
Visually engaging websites, websites that are memorable will create repeat business from potential clients and customers. There are lots of stock photography websites and we can help you find the most spellbinding images for your website. Professionally photographed pack shot images of your products are fundamental. Pack shots are photographs of products on a transparent background. These images must be named correctly before being uploaded to your website. Well written grammatically correct text incorporating your chosen key words and phrases. Well thought out titles and subtitles will also help your search engine ranking.
What if I sell services?
Pictures of legal deeds and bank statements are boring. So, service industries use metaphors for their companies. For example, legal tips used happy families walking across bridges, to portray a positive legal journey. There were more than enough stock images to fulfil the task of passing this message throughout the website. Also adding pictures of your staff will give your website a personality. Smiling friendly staff always help you sell your services.
Contact forms?
As potential clients can’t buy from brochure websites. Requests for information (ROI) need to be well designed. Keep it simple (KISS) forms; Name, address, telephone, and email are necessary and can be put in the footer of every page. Alternatively ensure the contact form can be found very easily. All ROI forms should have a recapture to prevent bots and spam. If further information is required, try to use dropdowns or predictive text, and ensure these forms are tested on every device on every browser. Any client struggling to complete your form will be lost to a competitor.
Which platform is best for brochure website design?
You will want to modify your website yourself! You don’t want to be charged by a designer just for writing “Merry Christmas” on your home page. Here at Artofdata we use WordPress with Elementor for all our Brochure websites. Used in conjunction with Yoast SEO, with these two powerful tools you can post blogs that will be indexed by google. Updating the price of a product is easy, so is adding a whole new product or service.
How much does brochure website design cost?
Finally, you can build a brochure website for free, but unless you understand SEO and want a slow webserver you will not get much traffic to your website. Our Brochure website cost from as little as £500.00 (Suitable for a Pub). We will take care of your internal website SEO. Your website will be hosted on our own fast webservers. We also create expensive but value for money brochure websites, these are sites have thousands of well managed pages and images.
Our Brochure website design clients
Legal Tips: Legal advice Reading. Laura wanted a brochure website design to advertise her skills as a trained lawyer. She can advise clients at a substantially lower cost than Legal Companies.
Syntegra Group: A large brochure website with over a thousand pages of information about building planning, building engineering and design. Offering sustainable construction services to planners and developers.
Emerald Aesthetics: Aesthetics Sunderland Laura needed a brochure website to showcase her beauty business.
Pam Warren: Motivational Professional Speaker Pam shares powerful, compelling practices and strategies that help business productivity.
BSG: Luxury Hotel Building Services BSG Formed in 1986, Building Services Group (BSG) progressed from design and construction monitoring of luxury buildings in the Middle East to full design and survey work for major luxury hotels and various Royal Families across the globe.
The Sun Inn Whitchurch Hill This is an example of small brochure website design. Food and drinks menus are editable by the manager. News and events can also be easily publicised.
Brochure Website SEO
We have a specialist inhouse online marketing team. Once your website has been published Dave and his team can improve your Search Engine Presence. Adding new content and researching your competitor keywords. We use specialist paid for software that will analyse and prompt us to make the correct modifications to your brochure website. There are several tactics that we utilise to ensure your website will get more relevant traffic. We will submit your site to online directories and ensure your citation flow is correct.
We can help your local presence on google by making sure your google my business is correctly submitted. Sarah will create compelling new articles that are written for search engines and customers, we would much rather you concentrated on selling your products. Sarah’s content writing service is especially valuable to business owners that do not have the time or inclination to describe their own products and services.
Multi-Channel Marketing of brochure websites
Which form of marketing is providing the greatest return on investment (ROI). So, you advertise your brochure website on Google, Facebook, LinkedIn, and Bing, but which platform is providing the greatest number of qualified enquiries. We have analytical software that may save you thousands by simply changing the number of resources you allocate to each platform. Remember the best form of advertising is free advertising so never ignore organic SEO. Professional brochure website design is essential.
Please don’t Choose the Cheapest Supplier
You pay for what you get. A cheap website is a false economy. You will pay the same again to get a poorly designed website fixed. Bad advice from your designer will be worse for business than having no website at all. Be aware of stack them high sell them cheap marketing companies. Historic paper directories that have diversified into website design have created some of the worst websites I have ever seen, and they aren’t cheap either.
Brochure Website Must Haves!
- One HEADING Title H1 per page
- Don’t dilute title tags
- Don’t use ambiguous titles “About Us”
- Use the Metadata
- Have a sitemap.xml
- Register your sitemap with Google Search Console
- Submit your URLS to search engines
- Have well designed internal hyperlinks
- Minimum of 300 words per page
- Link to your pages from social media
- Have a service landing page for every service you sell
- Make sure you Language is set to your country not the default “en-US” this is USA
- Optimise your images so they load fast
- Name images correctly
- Ensure all images have alt tags
- Name your Logo Correctly
How Artofdata can help?
If you would like help advertising your business online with beautiful brochure website design, we can help. A brochure website is usually the best and most cost-effective solution for all new companies. If you would like us to audit your website and find any errors, we will do a visual audit for free, you may be surprised what we find. Call us on 0118 942 0101 or use our website design contact form.
What are the brochure website design essentials?
A brochure website is a simple and static type of website that is primarily used to provide information about a business, organisation, product, or service. It typically consists of a few web pages and serves as an online version of a printed brochure. To create an effective brochure website, you should consider the following design essentials:
- Clear and Engaging Branding:
- Use your company’s logo and brand colours consistently throughout the brochure website design.
- Create a visually appealing header that includes your business name and a concise tagline. Always ensure your telephone number is clickable.
- User-Friendly Navigation:
- Keep the navigation menu simple and easy to understand with clear labels.
- Arrange menu items logically and hierarchically, so visitors can easily find the information they need. Contact button is always on the right-hand side.
- Engaging Content:
- Craft clear, concise, and compelling copy that communicates your key messages.
- Use high-quality images, videos, and graphics to enhance the visual appeal of your website. Ensuring the images are optimised for the web.
- Incorporate engaging headlines and subheadings to break up content and make it more scannable.
- Contact Information:
- Display your contact details prominently, typically in the header or footer of every page.
- Include a contact form for visitors to reach out easily. Make sure it has a captcha to prevent spam.
- About Us Page:
- Create an “About Us” page that provides information about your company’s history, mission, and values.
- Include team member bios and photos, if relevant.
- Services or Products Page:
- Highlight your main services or products, including descriptions, images, and pricing, if applicable.
- Use clear calls to action (CTAs) to encourage visitors to learn more or make a purchase.
- Testimonials and Reviews:
- Showcase customer testimonials or reviews to build trust and credibility.
- Include quotes, names, and photos of satisfied customers, if possible.
- FAQ Section:
- Anticipate common questions and provide answers in a dedicated FAQ section.
- Our brochure website design makes it easy for visitors to find and navigate this section.
- Mobile Responsiveness:
- Ensure your website is responsive and looks good on various devices, including smartphones and tablets. Use a hamburger!
- Loading Speed:
Real client results - Optimize your website’s performance to ensure quick loading times.
- In our brochure website design process we compress images and minimize the use of heavy scripts or plugins.
- SEO Optimisation of your brochure website design:
- Above only half way through May!
- Optimise your website for search engines by using relevant keywords in your content. If you use our brochure website design services, we will help you with this.
- Create descriptive meta titles and descriptions for each page.
- Social Media Integration:
- Include social media icons and links to your social profiles. IMPORTANT – NOT AT THE TOP OF YOUR PAGE
- Enable social sharing of your content to increase visibility.
- Legal Pages:
- Create important legal pages such as a privacy policy, terms of service, and a disclaimer, if applicable.
- Analytics and Tracking:
- Set up web analytics tools (e.g., Google Analytics) to monitor website traffic and user behaviour.
- Regular Updates:
- Keep your website’s content up to date to reflect any changes in your business or offerings. Our brochure website design enables you to easily add new pages.
- Security:
- Ensure your website is secure by using HTTPS and keeping software/plugins up to date.
- Contact Information and Location:
- If you have a physical location, provide a map and directions.
- Include business hours, if applicable.
- Use brochure website design professionals
- We know competitors offer cheap brochure website design. They will omit many of the factors above.
- Don’t use Yell.com.
- You wont believe how many ex Yell customers we have had to rescue. We saved them a fortune too!
Remember that brochure website design should align with your brand and the expectations of your target audience. Simplicity, clarity, and ease of use are key principles for a successful brochure website. Regularly assess user feedback and website analytics to make improvements over time.
Website Designers / Web design agency / Online marketing agency?
We are an award-winning web design agency based in Reading Berkshire. Above all, with 50 years of combined experience in website design and programming. ARTofDATA Website Designers concentrate on important factors such as website promotion. Similarly, known as search engine optimisation (SEO). Content management systems allow you to easily edit and add pages. We convert complex spreadsheets into simple databases to increase your productivity.
We have five key members of staff. Katie a wonderfully creative graphic designer. Hence the head of creativity. Pete, programming. However, he’s also excellent at online marketing and SEO too. Colin, an accomplished Project Manager. Accordingly, he’s in overall control. Haden (Servers and Networking) he makes sure everything technical runs smoothly from behind the scenes. Our state-of-the-art servers are kept up to date and secure, at all the times. Dave is our Search Engine Optimisation expert; he has managed to increase turnovers for all the companies that have appointed him.
Subcontractors are employed for specialist online projects. WordPress plugin programmers when we need to tailor WordPress to our clients’ requirements.
Microsoft certified programmers for bespoke websites enabling us to create complex online solutions.
Local graphic designers with established relationships with our clients. Contribute to creating beautiful website designs.
Windows, Apple, and Android developers work for us. Therefore, we are a web design agency / digital agency, not just website designers.
